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Team USA Curling Solidifies Newest Sponsor, CryoMAX®
8-Hour Cold Packs

Team USA Curling Solidifies Newest Sponsor, CryoMAX®
8-Hour Cold Packs

December 4, 2015

The new partnership will maximize the reach of both CryoMAX® and Team USA Curling to bring greater awareness to the sport of Curling and to the unique longevity offered by CryoMAX® cold packs.

Life Wear Technologies, a leading global supplier of both branded and private label sports medicine products and manufacturer of the CryoMAX® Cold Therapy 8-Hour Reusable Cold Packs, is proud to announce today a four-year partnership the U.S. Curling Association (USCA). Through this partnership, Life Wear Technologies will provide sports medicine, pain management and therapeutic products to the Team USA curlers and trainers.

"Curling is a sport that involves bending, concentration, strategy and the finesse of the wrist,” said Bradley Waugh, CEO of Life Wear Technologies.  “Given this, Team USA requires the optimum pain management offered by the longest lasting cold pack on the market...CryoMAX! We are extremely proud to be a sponsor of Team USA."

Life Wear Technologies and CryoMAX® will continue to sponsor the USCA through December of 2019, with benefits tied to Curling Night in America, annual National Championships and the U.S. curlers vying to compete in the 2018 Winter Olympics in Pyeongchang, South Korea.

“The forging of a multi-year relationship with Life Wear Technologies is very pleasing in many ways. The company’s leaders have shown great interest in creating a true partnership, making contact with a USCA member curling club within hours of signing the deal to allow Life Wear employees first-hand experience and knowledge of curling,” said Rick Patzke, CEO of USA Curling. “Life Wear’s plan to promote this partnership on CryoMAX® packaging nationwide is an added bonus that will bring everyday recognition to the sport. The future growth, development and success of curling in the United States hinges on partnerships like this, so we thank Life Wear Technologies for joining our valued sponsors in advancing the sport.”

To find out more about CryoMAX® and other Life Wear Technologies products go to or Follow CryoMAX on FacebookTwitter, and Instagram.

About Life Wear Technologies:
Life Wear Technologies, LLC was established in 1974 as one of the original manufacturers of Sports Medicine products. The company began selling its products to athletic trainers, institutions, sporting goods dealers and professional teams throughout the US Market. After gaining notoriety as a leading innovator in the sporting goods arena, the company shifted its focus to the rapidly growing first aid and pharmacy market. In addition to the health supports, Life Wear Technologies began manufacturing elastic bandages, athletic tape and eventually hot & cold therapy products to become the first one-source solution for private label Sports Medicine products. Today, Life Wear Technologies is a leading supplier of both private label and branded Sports Medicine products sold in Chain Drug, Food and Mass Merchant retailers.

About USA Curling:
USA Curling is sponsored by AtomOS, Nike, Brooms Up Curling Supplies, Sitrin, and The RAM Restaurant & Brewery, BalancePlus,, Life Wear Technologies, and is partnered with Laurie Artiss Ltd. – The Pin People, Hilton HHonors, United Airlines, RJM Licensing Inc., and CurlingZone. Follow USA Curling on Twitter (@usacurl) for daily updates. 

For more information on USA Curling, contact Terry (Kolesar) Davis, Director of Communications:
(715) 344-1199  ext. 202



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